in Rants

Buying coffee on the street instead of in a Starbucks is the poor man’s way to get rich. […] you will never get rich by scratching out ten cents from your dollar.

People save 10 cents on a coffee and then….overpay $100,000 for a house and then do reconstruction on it.

Or they save 10 cents on a book and then…buy a college degree that they never use for $200,000.

James Altucher


I see this all the time, idiots spending all day finding coupons in a magazine to save 50p on their shop or driving twelve miles out of the way to save 3p a litre on fuel. They’re forgetting a simple life lesson. Time really is Money.

How about you take that time and invest in something worthwhile. Your health. Your learning. Your relationships.

As a slight aside, if you are going to ignore the bullshit that is ‘the latte factor‘ then feel free to spend your money somewhere other than Starbucks… the coffee is distinctly mediocre and before you say it: No I don’t wear skinny jeans, live in Shoreditch or have a beard. I have taste.

One final thing whilst we’re on the behemoth that is Starbucks, they spelt your name wrong on purpose. Stop sharing it on social media. And if anyone in C-Suite Starbucks is reading… I don’t want a friend, I want a coffee. In fact, I probably don’t event want that.