I love simplicity. I love it when something is so understated it fly’s below the radar. Nobody is drawn to it. It doesn’t get talked about much. It is just there. But it is, you know, right. And it endures. It doesn’t seek attention. It doesn’t shout. But there isn’t anything you want to change. There is a great deal of thinking involved in making something as simple as you possibly can. I love simple.

David Hieatt