Hustle Pornstars

I think the hustle porn stars (…) have convinced the whole world that success in the digital world is about screaming look at me, look at me, look at me. They’ve perpetuated this thing we call the me disease as though people give a shit about what you had for breakfast on Instagram. People care […]

Pink Steering Wheel

A group of automobile engineers were sick of the upper management making major changes to their cars after they would put their heart and souls into making these cars. So they came up with making a bright pink steering wheel idea and submitted the car to management. Management obviously said they must remove the pink […]

Yarak

How to run a business. Yarak.

A falconry term meaning when your falcon is superalert, hungry, but not weak, and ready to hunt.

The Shoe Is On The Other Foot

British Airways was the biggest faller in the FTSE 100, slipping by 8.65% to 124.6p, after the co-owner of Virgin Atlantic said the loss-making airline was “not worth much any more” and warned ministers against bailing it out if its finances deteriorated. Rather than step in with a General Motors-style rescue, ministers “would be better […]

Choose Your Path Wisely

To stick with the pack, or leave it? Probably the greatest, most troubling, and pertinent question of our time. Do I join the big corporation, or the small startup? Am I looking to be comfortable, or notorious? Is it the jump I’m afraid of, or the fall? Both wolf and sheep come with their own […]

Want to make a living on Social Media?

Price only matters when nothing else matters

If you fail to distinguish yourself in any meaningful way, your customer will default to price as the final criteria. Barry Davret for Medium Almost every product becomes commoditised at some point. Differentiate yourself. Create a uniqueness to your offer.

Nobody wants to read your shit

I read this book a while ago, it’s called Nobody wants to read your shit by Steven Pressfield and it’s brilliant… Then the other day Dave Trott posted an excerpt and it all came back to me… I love this, Steven says it’s the most important lesson he ever learned, and he learned it when […]

Happy Mediums

A lot of advertising has become plagued by clichés, category norms, comfortable territory and accepted ways’ of doing things. Unfortunately for brands who have fallen victim to this, similarity is the road to obscurity (and a huge waste of marketing budget) as they become lost in the crowd Finding happy mediums, familiar territory and compromise’ might keep […]

It’s ok to…

We’re hiring quite a lot of new people at GDS, and that’s brilliant because there are so many new brains and new skills and new faces to get to know. It’s also difficult. It’s difficult for those newcomers to know what to expect, and what’s expected of them. Of course they get told all the […]

Moths and Success

Imagine if every business were a lightbulb and that for each lightbulb the primary goal was to attract the most moths possible. Now what if you learned that 49% of the reason moths were attracted to the bulb was for the quality of its light (brightness being the task of the bulb) and that 51% […]

Bus to Abilene

I so often witness a failure to distinguish between good presentation skills and true leadership ability. I worry that there are people who are put in positions of authority because they’re good talkers, but they don’t have good ideas. It’s so easy to confuse schmoozing ability with talent. Someone seems like a good presenter, easy […]

8 Rules

Find a balance Is it remarkable? Rest when you’re dead Don’t be a sheep Change the rules Most clients are risk averse That little bit extra The work is everything

Smart people ignore advertising

Most smart people ignore most advertising because most advertising ignores smart people. Bill Bernbach

Social Media Guru

A term used to assign imaginary expertise in a nascent communications field to an individual with little to no real world business experience and the professional integrity of a bowl of banana pudding. Synonyms: Social Media Douchebag, Personal Branding Expert, Conversation Strategist, Social Media Speaker, Best-Selling Social Media Author. Olivier Blanchard

Customer Experience

Contrary to what they told you on your ‘Customer Engagement Day’… Not everyone wants a friend. This one links back to The Latte Factor. Just give me what I want and move on. Read the situation, act accordingly.