How to run a business. Yarak.
A falconry term meaning when your falcon is superalert, hungry, but not weak, and ready to hunt.
British Airways was the biggest faller in the FTSE 100, slipping by 8.65% to 124.6p, after the co-owner of Virgin Atlantic said the loss-making airline was “not worth much any more” and warned ministers against bailing it out if its finances deteriorated. Rather than step in with a General Motors-style rescue, ministers “would be better […]
A lot of advertising has become plagued by clichés, category norms, comfortable territory and accepted ways’ of doing things. Unfortunately for brands who have fallen victim to this, similarity is the road to obscurity (and a huge waste of marketing budget) as they become lost in the crowd Finding happy mediums, familiar territory and compromise’ might keep […]
I so often witness a failure to distinguish between good presentation skills and true leadership ability. I worry that there are people who are put in positions of authority because they’re good talkers, but they don’t have good ideas. It’s so easy to confuse schmoozing ability with talent. Someone seems like a good presenter, easy […]
A term used to assign imaginary expertise in a nascent communications field to an individual with little to no real world business experience and the professional integrity of a bowl of banana pudding. Synonyms: Social Media Douchebag, Personal Branding Expert, Conversation Strategist, Social Media Speaker, Best-Selling Social Media Author. Olivier Blanchard